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Spain 'makes most of the internet'

Spain 'makes most of the internet'

Spain's tourism industry has been praised for embracing the various benefits the internet has to offer.

Google Spain revealed that almost a third of the people who have visited the country this year booked their trips online.

Javier Gonzalez-Soria, director of the organisation, said this shows how Spain has taken full advantage of the opportunities the internet has to present.

For example, he stated that online advertising and promotions have had a significant impact on consumers.

Furthermore, Mr Gonzalez-Soria said the internet has become the first port of call for many people who are planning a trip abroad.

Meanwhile, Travelsupermarket.com has predicted that the popularity of booking holidays over the web will increase.

The price comparison site said consumers find logging on at home much more convenient than going to a travel agent on the high street.

Spokesperson Kayte Williams added that people appreciate being able to carry out research "in the comfort of their own home".



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