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Coronation Street boosts Maltese prices
The predicted impact of recent Coronation Street episodes on the market for investment property in Malta has already begun.
It was thought that last week's episodes covering the adventures of Steve McDonald and Eileen Grimshaw in the Mediterranean would attract new investors to the island and according to one property firm, the effects are already noticeable.
Carly Barnes, managing director of Maltese property specialists LLB International, commented:
"The episodes set in Malta will reach a cross-section of viewers over a sustained period of time in many different countries. This exposure is worth millions in indirect advertising to the island and UK property companies.
"Many Canadians have, for example, never heard or seen footage of Malta. But, after watching Coronation Street, they will now have an appreciation for the beautiful scenery, beaches and landscapes which were shown on ITV last week in the UK."
She added: "We are already seeing an increase in interest since the broadcasts began last week and we are looking forward to hearing from international buyers once the programme airs overseas in the next few weeks."
Malta has already been in the spotlight for providing scenic locations for Hollywood blockbusters Gladiator and Troy.
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